Chelsea Shirt Sponsors History. The Blues will replace Yokohama with the British telecommunications and internet service provider on a three-year deal. Chelsea fans were infuriated when the club recently announced 'Three signings at once'.
Arsenal have have a great home kit and Chelsea's home kit are.
Rupert Pratt, consultant at Snack Media, said the shorter deal could be an indication that the role and value of shirt sponsorship deals for brands was changing.
Sponsorship money in the Premier League is one of the most lucrative deals in the sporting industry. Chelsea are testing the market to see who might be interested in sponsoring their shirt while they negotiate with Yokohama Rubber over extending their existing deal beyond next year. Which sports apparel brand dominates and where do the shirt sponsors come from?